ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY
- ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY
- ASSIGNMENT
- Module Assignment M08 — Mini Brand Identity
- Instructor: Ali Akbar Shah
ARTTECHES PRESENTATION WORKSPACE
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ASSIGNMENT
- ASSIGNMENT
- Overview
- ▸ Weight: Counts toward Module Assignments (25% of final grade)
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
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- 1. Objective
- ▸ Run a complete mini branding process: read a client brief, research with a moodboard, build a logo + color + type system, document it in...
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
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- 2. Design Brief (fictional client)
- ▸ Client: "Crumb & Craft" — a fictional artisan bakery selling sourdough and pastries.
- ▸ Client's words: "We want to feel warm, handmade, and premium — like the bread costs more because it is worth more.
- ▸ Nothing cold or corporate." Budget note: One designer (you), one week.
- ▸ Your job: Deliver the brand identity: logo, colors, fonts, a 1-page guidelines sheet, and mockup presentation.
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
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- 3. Specifications
- Logo: Original vector combination or wordmark; CMYK build; color, black, and reversed versions.
- Colors: 4–5 brand colors with HEX + CMYK values and one-line usage rules each.
- Typography: Heading + body fonts (free for commercial use), with hierarchy samples.
- Guidelines: Exactly 1 page (A4), covering logo usage, clear space, colors, fonts, and 3 "don'ts" (misuse examples).
- Mockups: The brand shown on 3 mockups (e.g., paper bag, shop sign, business card).
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
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- 4. Step-by-Step Requirements
- Write the brief back in your own words. Half a page: who the client is, what feeling they want, who their customers are, and what success looks like....
- Build a moodboard. One A4 page: 8–12 reference images (colors, textures, bakery packaging, type styles) with 3–4 lines explaining the direction you...
- Sketch 10 logo concepts, pick one, and vectorize it in CorelDRAW with clean nodes. Convert wordmark text to curves.
- Build the system. Finalize the 4–5 colors (HEX + CMYK + usage rule each) and the 2-font system with hierarchy samples.
- Write the 1-page guidelines (A4). Logo versions, clear space, color swatches with values, font names and roles, and 3 visual "don'ts" (stretched...
- Create 3 mockups. Place the brand on realistic mockup photos (paper bag, sign, card). You may use free mockup photos; the brand applied must be your...
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
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- 4. Step-by-Step Requirements (cont.)
- Assemble the presentation PDF: brief summary → moodboard → logo → colors → type → guidelines → mockups.
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
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- 5. Deliverables
- GDM-M08-YourName-Brand-v1.cdr — source file (logo, system elements).
- GDM-M08-YourName-Brand-v1.pdf — full brand presentation (brief → mockups).
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ASSIGNMENT
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- 6. Submission Instructions
- The PDF must tell the whole story in order — a stranger should understand the brand without you explaining.
- Submit both files before the deadline. Late work loses 10 points per day.
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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SUBMIT
- SUBMIT
- Submit Your Work
- ✓ Follow the submission guidelines exactly.
- ✓ Name your file clearly and keep a backup.
ARTTECHES PRESENTATION WORKSPACE
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