# Module Assignment M06 — Social Media Campaign Pack
## ARTTECHES Graphic Designing Mastery | Instructor: Ali Akbar Shah

**Weight:** Counts toward Module Assignments (25% of final grade)
**Module:** M06 — Social Media Design (Days 17–20)
**Time:** About 4 hours

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## 1. Objective

Design a complete, consistent social media pack for one brand: a promo post, a carousel, a thumbnail, and an ad creative — all in one visual style, exported to correct platform specs.

## 2. Design Brief (fictional client)

**Client:** "GlowPure Skincare" — a fictional natural skincare brand launching a new face serum.
**Situation:** Launch week. They need social content that looks like one brand, not four random designs.
**Your job:** Create the full launch pack. One style, one palette, one font system across everything.

## 3. Specifications

- **Post:** 1080 × 1080 px, RGB, JPG or PNG.
- **Carousel:** 3 slides, each 1080 × 1080 px, RGB — slide 1 hook, slide 2 benefit, slide 3 CTA.
- **Thumbnail:** 1280 × 720 px, RGB (YouTube-style: big readable text, max 5 words).
- **Ad creative:** 1080 × 1080 px, RGB, with a clear call-to-action line.
- **Consistency rule:** Same 3–4 brand colors and same 2 fonts on all 6 pieces.

## 4. Step-by-Step Requirements

1. **Define the mini brand kit first.** On paper or in CorelDRAW, lock: 3–4 colors with HEX codes, 2 fonts (headings + body), and one graphic style (e.g., soft shapes, bold frames). Do not start designing before this.
2. **Design the promo post (1080×1080).** Product-focused, one clear message, brand colors and fonts.
3. **Design the 3-slide carousel.** Slide 1: hook ("3 reasons your skin feels dry"); Slide 2: the serum benefit; Slide 3: CTA ("Shop the launch offer"). Same style as the post.
4. **Design the thumbnail (1280×720).** Max 5 words, huge readable text, high contrast — must be readable at tiny YouTube sidebar size.
5. **Design the ad creative (1080×1080).** Different layout from the post, with a strong CTA line (e.g., "Order today — launch discount ends Sunday").
6. **Export everything.** Correct pixel sizes, RGB, sharp at 100% zoom. Name exports clearly.

## 5. Deliverables

1. `GDM-M06-YourName-Campaign-v1.cdr` — one source file with all designs (use separate pages).
2. `GDM-M06-YourName-Post-v1.png` — the promo post.
3. `GDM-M06-YourName-Carousel-v1.png` — 3 slides (one file per slide: `-S1`, `-S2`, `-S3`).
4. `GDM-M06-YourName-Thumbnail-v1.png` — the thumbnail.
5. `GDM-M06-YourName-Ad-v1.png` — the ad creative.

## 6. Submission Instructions

- Pixel sizes must be exact — check in CorelDRAW's export dialog before exporting.
- Submit all files before the deadline. Late work loses 10 points per day.

## 7. Evaluation Rubric (Total: 100)

| Criteria | Points | What earns full marks |
|---|---|---|
| Brand consistency | 25 | Same colors, fonts, and graphic style across all 6 pieces — instantly one brand |
| Promo post quality | 15 | Clear single message, good hierarchy, professional finish |
| Carousel storytelling | 15 | Hook → benefit → CTA flow; each slide works alone and in sequence |
| Thumbnail readability | 15 | ≤5 words, readable at small size, high contrast |
| Ad creative & CTA | 15 | Strong, specific CTA; layout differs from the post; honest claims only |
| Export correctness | 15 | All sizes exact (1080×1080, 1280×720), RGB, sharp at 100% |

## 8. Common Errors

- Four designs that look like four different brands (consistency is the main grade).
- Thumbnail text too small or too many words — unreadable in a feed.
- Carousel slides that don't connect (random order, changing styles).
- CTA lines that are vague ("click here") instead of specific ("Order today — launch discount ends Sunday").
- Fake claims ("guaranteed clear skin in 3 days") — honest wording only, always.
- Wrong export sizes (e.g., 1000×1000 instead of 1080×1080).

## 9. Instructor Marking Guide

- Line up all 6 exports side by side first: consistency is judged in 10 seconds. If they don't read as one brand, cap consistency at 10/25.
- Check pixel dimensions in file properties — any wrong size loses the full export points for that piece.
- Shrink the thumbnail to ~120 px wide: if the text is unreadable, cap thumbnail at 6/15.
- Read every claim on the ad and post: any guaranteed-result or medical claim = −10 from ad creative and a written warning (honesty rule).
- CTA check: "click here" / "DM us" with no reason = half marks; specific CTA with a reason = full marks.

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