# Client Design Brief Template

Copy this for every project. Fill it BEFORE designing.

## 1. Client & project
- Client/business name:
- Project type (logo / post / flyer / brand):
- Deadline:

## 2. Audience
- Who is this for? (age, interests):
- What should they FEEL?

## 3. Message
- One main message (single sentence):
- Call to action:

## 4. Style
- 3 adjectives (e.g. modern, bold, friendly):
- Colors to use / avoid:
- Fonts to use / avoid:
- References (links):

## 5. Technical
- Sizes needed (e.g. 1080×1080, A5 + 3mm bleed):
- Color mode (RGB screen / CMYK print):
- Deliverables (PNG, PDF, source CDR):

## 6. Content
- Exact text (proofread):
- Contact details:
- Logo/images provided (yes/no):

**Rule:** no brief = no design. A 10-minute brief saves 10 hours of revisions.