ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY
- ARTTECHES NEXUS • GRAPHIC DESIGNING MASTERY
- DAY 25
- Day-25 — Video Script: Logo + Color + Typography System (180-min...
- Follow scene by scene — narration plus screen cues.
- Instructor: Ali Akbar Shah
ARTTECHES PRESENTATION WORKSPACE
Slide 01 of 19
DAY 25
- DAY 25
- 0:00 — INTRO
- “"Assalam-o-Alaikum! I am Ali Akbar Shah — Day 25. Yesterday we got the client's YES on the Warm Craft direction. Today we build the thing itself: not a logo alone, but ONE system — logo, color, typography — designed to work together. This board is what branding clients actually pay for."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 02 of 19
DAY 25
- DAY 25
- SCREEN CUE: Show yesterday's moodboard → blank A2 board.
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 03 of 19
DAY 25
- DAY 25
- 2:00 — SYSTEM THINKING
- “"A brand is not a logo. A brand is a system that never contradicts itself. The logo uses the brand fonts. The palette colors the logo. The type scale rules every headline you'll ever set. One board, five zones: logo, palette, type scale, usage rules, consistency test."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 04 of 19
DAY 25
- DAY 25
- SCREEN CUE: A2 landscape 594 × 420 mm; zone guides.
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 05 of 19
DAY 25
- DAY 25
- 4:30 — THE LOGO, VECTOR ONLY
- “"The primary logo: symbol plus wordmark, one lockup. And it must be 100% vector — Bezier tool, Shape tool — because this mark has to work at 16 millimeters on a sticker and 3 meters on a signboard."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 06 of 19
DAY 25
- DAY 25
- SCREEN CUE: Draw the wheat mark live with Bezier; refine...
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 07 of 19
DAY 25
- DAY 25
- 10:00 — WORDMARK + LOCKUP
- “"Text tool: 'Crumb & Craft', serif bold, 36 point, Cocoa. Under it, 'ARTISAN BAKERY' — small, uppercase, letterspaced, gold. Group it — Ctrl+G. Now the two rules that come WITH the logo: clear space — this dashed box, margin equals the mark's height — and minimum size: 20 millimeters print, 64 pixels digital."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 08 of 19
DAY 25
- DAY 25
- SCREEN CUE: Build lockup; draw clear-space box; add...
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 09 of 19
DAY 25
- DAY 25
- 14:00 — THREE-WAY TEST
- “"Every logo faces three trials: tiny — 15 millimeters, still legible? One color — all black, still works? Reversed — cream on cocoa, still readable? If it fails any trial, fix the design now."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 10 of 19
DAY 25
- DAY 25
- SCREEN CUE: Show the three test versions.
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
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DAY 25
- DAY 25
- 17:00 — PALETTE
- “"Four swatches. And here is the professional habit: every color gets three languages — CMYK for print, RGB for screen, HEX for web. Cocoa: 35-65-90-25, RGB 139-86-48, #8B5630. Nobody eyeballs brand colors after today."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 12 of 19
DAY 25
- DAY 25
- SCREEN CUE: Draw swatches; label all three value sets.
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 13 of 19
DAY 25
- DAY 25
- 20:00 — TYPE SCALE
- “"Two fonts. That's it. Four jobs: Display — serif bold 36; Subheading — serif 16; Body — sans 10; Caption — sans bold 8, uppercase, tracked, gold. Write it down as law, because every future design inherits it."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 14 of 19
DAY 25
- DAY 25
- SCREEN CUE: Four live specimens with role labels.
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 15 of 19
DAY 25
- DAY 25
- 23:00 — DON'TS + CONSISTENCY TEST
- “"Six don'ts, illustrated: never stretch, never recolor, never shadow, never busy backgrounds, never rearrange, never swap fonts. Then the final exam: card, sticker, social frame — all from system parts. Do they look like one brand with no explanation? Then the system works."”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
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DAY 25
- DAY 25
- SCREEN CUE: Don'ts panels; three mini applications; export...
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- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 17 of 19
DAY 25
- DAY 25
- 27:00 — CLOSE
- “"Assignment: the full identity system for Petal & Stem — brief in Daily-Assignment.md. Tomorrow, Day 26: we package it all — brand guidelines, mockups built honestly in CorelDRAW, and the client presentation. Allah Hafiz!"”
- ARTTECHES Nexus • Graphic Designing Mastery • Ali Akbar Shah
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ARTTECHES PRESENTATION WORKSPACE
Slide 18 of 19
DAY 25
- DAY 25
- Script Complete
- ✓ Record each scene in order.
- ✓ Speak the narration, perform the screen cue.
- ✓ Keep the learner watching — show, don't just tell.
ARTTECHES PRESENTATION WORKSPACE
Slide 19 of 19